Now in early access — 30-day free trial

Physical retail's equivalent
of ecommerce analytics.
Finally.

RetailLens overlays ML-driven sales and customer-flow analysis onto your existing store floor plans. No hardware. No IT project. Live in 2 hours.

No credit card. No IT involvement. CSV upload only.

app.retaillens.com/stores/amsterdam-central
Store Network
Amsterdam Central
Rotterdam Blaak
Utrecht Hoog Catherijne
+ 197 more stores
Alerts
⚠ Silent underperformer
Coffee & Tea zone earning €28/m² vs €74/m² network avg
Amsterdam Central — Floor Plan Heatmap
Revenue density · Last 30 days
High
Mid
Low
Entry Snacks & Impulse €142/m² Beverages €118/m² Dairy €86/m² Coffee & Tea €28/m² ⚠ Fresh Produce €94/m² Bakery €167/m² Checkout €203/m²
Avg Revenue/m²
€107
+12% vs last month
Underperformers
2 zones
vs network avg
Revenue at risk
€38k/mo
if uncorrected

Trusted by operators managing 200–1,000 stores

Lagardère Annabella SPAR Carrefour AH
The Problem

You manage 400 stores.
You can see zero of them.

Ecommerce teams know their top products, best pages, and worst-converting flows in real time. Your physical stores are a black box — until the monthly P&L arrives.

Tribal knowledge walks out

3 people in your company know which store layouts work. When they leave, that knowledge disappears. No documentation. No data. No way to replicate it.

Problems compound silently

A Coffee & Tea zone earning €28/m² instead of €74/m² looks fine in the weekly report. That's €38k/month in missed revenue — per store — compounding while you look elsewhere.

Layout decisions are guesses

Every floor change is a physical experiment. Roll it out in 20 stores. Wait 6 weeks. Analyse the data manually. By then, the context is gone and you've already moved on.

Features

Every tool your team needs.
Zero tools IT needs to touch.

01 Floor Plan Heatmaps

Revenue density, mapped on your actual store layout

Upload your floor plan (PDF, image, or CSV) and your POS data. RetailLens overlays zone-level revenue per m² directly on the layout — color-coded, filterable by time, category, or store.

  • Revenue per linear metre by zone
  • Category name, revenue, and ranking overlay
  • Compare any store to network average in one click
Network best-performer overlay
Bakery
€167/m²
Checkout
€203/m²
Beverages
€118/m²
Dairy
€86/m²
Coffee & Tea
€28/m² ⚠
Network average: €107/m² ↑ Gold Standard: €203/m²
ML Anomaly Detection — Active alerts
Silent underperformer detected
Coffee & Tea · Amsterdam Central · 3 weeks running
High
Category earning €28/m² vs €74/m² network average. Estimated monthly loss: €38,400
New store ramp-up lag
Rotterdam Blaak · Week 6 of ramp-up
Medium
8% below expected trajectory. Snacks zone underallocated vs benchmark stores.
Gold Standard layout identified
Utrecht Hoog Catherijne · Top 3% network-wide
Insight
Bakery-at-entrance layout replicable in 47 stores. Projected uplift: +€1.2M/year
02 ML Anomaly Detection

Silent underperformers surface within 24 hours

Our ML catches what weekly reports miss. Zones losing revenue quietly, new stores falling behind benchmark, and Gold Standard layouts worth replicating network-wide — all flagged automatically.

  • Automated alerts within 24 hours of data upload
  • Network-wide benchmarking across all stores
  • Revenue impact quantified for every alert
03 Layout Simulator

Test layout changes in 5 minutes, not 6 weeks

Drag categories to new zones and see real-time revenue impact modeling before you move a single shelf. Replace physical experiments with data-driven decisions.

  • Drag-and-drop zone swaps on live floor plans
  • Instant revenue impact modeling per change
  • Roll out approved changes to selected store groups
Layout Simulator — Impact preview
Current layout
€107
/m² avg
Simulated layout
€124
+16% projected ↑
Proposed changes
Move Bakery to entrance zone
Expand Snacks by 12m²
Reduce Coffee & Tea by 8m²
Annual revenue uplift across 47 stores
+€1,240,000
04 New Store Ramp-Up

Weekly performance vs. ML trajectory

Opening 20 stores concurrently? Track each one against ML-benchmarked ramp-up expectations. Catch laggards in week 3, not month 6.

05 Board-Ready Export

PDF report in under 10 seconds

One-screen P&L view with executive summary. Export to PDF in <10 seconds. Role-based access so your COO sees strategy, your store managers see their store.

How It Works

Live in 2 hours.
No IT department required.

CSV upload of the files you already have. No API keys, no integrations, no security review.

Step 01 — Day 1, Hour 0

Upload your existing files

Export POS data as CSV. Drop in your floor plan — PDF, photo, or image. That's it. No schemas, no mapping, no IT ticket.

Drop files here
pos_export_q4.csv, store_layout.pdf
CSV PDF PNG/JPG No IT needed
Processing — Amsterdam Central
Floor plan digitised 2 min
POS data mapped to zones 18 min
Revenue per m² calculated 34 min
Heatmap ready — go live 1h 58m
Step 02 — Day 1, Hour 2

ML does the heavy lifting

Our pipeline digitises your floor plan, maps transaction data to zones, and calculates revenue density. First heatmap is live in under 2 hours.

Step 03 — Ongoing

Act on intelligence, not instinct

ML alerts surface within 24 hours of each upload. Your team gets answers in a dashboard, not a data warehouse. Share board-ready PDFs in seconds.

€38k
revenue recovered
in first month
3.2x
average ROI
in 90-day POC
<10s
board-ready
PDF export
2h
time to first
live insight
Results

Numbers that matter to a COO

0%
avg revenue/m² uplift within 90 days
0h
time to first live heatmap
€0
hardware investment required
0
day free trial, no credit card

How RetailLens compares

RetailLens RetailNext RELEX Placer.ai
Hardware required None Cameras + sensors None None
Time to first insight 2 hours 3–6 months 6–18 months Days
Floor plan heatmaps ✗ (outside only)
Layout simulator
Self-serve entry 30-day trial Enterprise only Enterprise only Demo required
Pricing

Start free. Scale with your network.

Per-store SaaS subscription. Pay only for stores you activate. Scales from 10-store pilots to 1,000-store networks.

Free Trial
€0
30 days, no credit card
  • Up to 3 stores
  • Full heatmap access
  • ML anomaly detection
  • PDF export
Start free trial
MOST POPULAR
90-Day POC
~90% off
full platform, risk-free entry
  • Up to 50 stores
  • Layout simulator
  • New store ramp-up tracking
  • Executive dashboard
  • Dedicated success manager
Book a POC call
Full Network
Custom
per-store pricing, network scale
  • Unlimited stores
  • Role-based access control
  • POS system integration
  • SLA + dedicated support
  • Custom ML models
Talk to sales

Typical enterprise contracts start at €50k/year. 4–8 week sales cycle.

Every month without this
is margin you don't get back.

Upload your first store's POS data and floor plan today. First heatmap in 2 hours. No IT department, no security review, no hardware.

No credit card. No IT involvement. Works with your existing POS export.

Zero hardware
Works with what you already have — POS exports and floor plan images
No IT involvement
CSV upload bypasses 6-month security reviews
Risk-free POC
90-day POC at ~90% discount. Cancel anytime.